You can't label culture as 'good' or 'bad'. It's too subjective. You can be intentional with how you design it, and the direction you want it to take, but it will evolve on it's own whether you like it or not. How you nurture that change is vital, but more importantly how you align that culture to your employer brand is key to attracting, hiring and retaining the right talent as you scale. My alignment work with companies focuses on designing, nurturing and aligning your culture & brand so you not only understand who you are, but are presenting your 'whole brand' in a more authentic way.